When it comes to marketing, sellers use different methods and sources to attract customers. Here, we are going to discuss real estate marketing and the best method to sell the property.
Although there are many websites that may provide the brief description in texts and provide pictures of real estate to support the textual description in terms of attracting the customers towards it, you may need to rethink the marketing.
According to the 2017 Home Buyers and Seller survey, 39% of the homebuyers went for that sites were embedded with the video while searching for their homes and 56% found the video description much useful than the textual ones. Moreover, videos of real estate give a good and realistic idea about the property in a much detailed manner so that the consumer can patiently decide and may take interest in looking for it further.
Advantages of Video Marketing for Real Estate: –
1. Detailed description:
As we discussed earlier, the video of real estate can give the actual idea of the size, location, markets and dimensions. It can build trust within the customer that the represented property is a true property situated in a particular place legally.
2. Connections and Lead:
By creating a friendly video with additional information either via voice or textual representation, the seller can expect to get the leads instead of views from their videos. A compelling video can nudge the immediate buyers to give a call or send a mail to the sellers.
3. Persuading consumers:
Some sellers work with agents who can confidently persuade interested customers about the real estate that they want to sell with the help of sharply produced video. Thus, teamwork always leads to successful marketing.
4. Using AR or VR technology:
A buyer can get an in-depth tour of each room of the resident. Services like Google Tango, roOmy and Matterport allow sellers to create virtual reality video of marketing their real estate.
Also, producing VR videos is considered a professional move in terms of marketing so if done correctly and carefully, then it does attract a lot of customers to take a look into it as they will be able to relate through 360 degree and panoramic visuals.
5. Shows different perspectives:
Many professional real estate marketers are creative enough to describe the residents with different views and perspectives to connect with consumers. For an instance, aerial photography and videography can give brief details about the height of the residents and the total land consisting of the property. For such representation, drones or cranes are used to get a clear view of the real estate.
6. Impressions:
The good quality and cinematic production of the video can give a good impression on the customers. If it is effective enough to be shared among the buyers then it becomes a great help in building the network. The natural scenes and effects on the property in the video can engage consumers to individualize themselves there. Good impressions provide a lot of leads and the seller may offer better deals for the settlement.
7. Cost-effective:
Video making does consume a lot of time while dealing with trial and errors but quite cost-effective instead of investing money on the team of professional marketers and agents. A politely narrated video while showing the nice footages of the property, it is enough to produce leads.
It will be much better if you create an editorial and include the video as a final touch. Video marketing surely requires engagement in social media and good interactions with the people who are interested in the deal but with the due course of time, all of these will come in handy.
So far, you have understood the advantages of real estate marketing through videography. Let’s discuss how to get started with it: –
For wide-range lenses you can choose DSLR, just do take care of video quality and well-placed microphone else you may end up getting a shaky unfocused video which would definitely not helpful for the customer and would let them skip the whole video away.
Edit each room’s clip in a sequence and it better to mention the name of the room as a caption. You should also know how to end the video because that’s where things get crucial.
You expect to get leads and it can only be done if the interested party would have your contact details. Do mention your contact details including your address and phone number at the end of the video. Through this, buyers may urge to contact you and you will be one step forward in selling your real estate.
Conclusion
Marketers who used video production as the strategy for real estate marketing, grew 49% revenue than non-video making marketers. Investing in a video guarantees the gain in consumers and popularity among the interested buyers as video content drives a 157% increase in the traffic on the results given by search engines when potential consumer search for real estate.
64% of the viewers decide to purchase the represented item after watching the branded social video. Sometimes, agents become a significant asset when it comes to pre-property listing and giving a good description of the prime location. Buyers would like to know about the surrounding and the neighbours living in the area for a better idea.
On a social media platform, real estate marketing can get more sales through interactive videos. They can easily be shared among peers and supported to gain more popularity. It has been observed that 47% of the real estate business tends to provide the highest quality leads then the non-social media users and even 90% of baby boomers switched from traditional to the online platform for a home search.
According to digital marketing tactics, videography is proven as one of the best ROI.
